7 reasons why cheap seo is a bad idea

1. Your SEO will cut corners

If you are paying a so-called SEO expert such a small amount for his services, do you really think he is doing his best? You would be fooling yourself if you said yes.

If an SEO only gets 20 percent of the current fee for their services, they will probably only get 20 percent effort. The other 80 percent will involve cutting corners, skipping steps, and automating tasks that must be done manually.

2. You will not be able to pay the most crucial part

There is a lot an SEO can do with a few hundred dollars. You can do keyword research, tweak a couple of technical elements on your website, and maybe even optimize a key sales page. Unfortunately, you don’t have the financial resources to tackle the two most critical elements of any SEO strategy: content and links.

Without content and links, your SEO efforts are useless. No matter how eye-catching your website is, or how many of Google’s rules you follow, you just can’t get the reach, exposure, or rankings you need to generate results.

Writing, editing, and publishing a single piece of content can cost hundreds or thousands of dollars. How do you expect to generate dozens of original articles and blog posts if you aren’t paying your SEO enough to cover these costs?

Affordable SEO companies don’t have the financial resources to produce quality content. If they promise a lot of content at such a low rate, they are doing something fishy. (Do a quick search for content that spins and you’ll probably get your answer.)

As for links, the second integral component of SEO, there is simply no way to plan and execute a powerful link building strategy without money. In addition to creating the content, it takes a long time to network, build relationships, and place secure links on authoritative websites that provide real value in return.

Instead of paying for quality links, a cheap SEO service will use gray or black hat techniques to find spammy websites and questionable blogs that will link to your website. Eventually, this could lead to severe penalties from Google.

3. You will get a generic strategy

Search engine optimization is a very unique endeavor. No two websites or companies can use the same strategy and generate identical results. You need a personalized plan.

The problem with cheap SEO services is that they have to use scalable and simple strategies to save time and improve efficiency. This means that they use the same SEO strategy for both a national ecommerce store and a local bank.

If you pay for a simple strategy, be prepared for extraordinary results. What you really need is an SEO service that learns the ins and outs of your business and develops a unique strategy designed to propel you to the top of the rankings.

4. You are paying for someone else’s learning curve

While this is not always the case, someone’s salary is generally indicative of their experience. Someone who charges $ 100 per hour for their experience will generally be more advanced than someone who charges $ 15 per hour.

While there is a time and place to allow people to improve and develop their skills through experience, you don’t want it to be at your expense. If you’re paying for the cheapest SEO package in the industry, you’re probably paying for someone else’s learning curve. That’s a big mistake!

5. You will risk your business reputation

You know what happens when you take shortcuts, miss key steps, and pay for a bunch of incomplete backlinks to point to your website? For one thing, it reduces your brand’s reputation in the eyes of your customers. They can tell the difference between a company that is highly respected and one that is taking shortcuts. Second, you risk provoking the ire of Google.

Google accepts SEO, as long as you follow the rules. They do not agree with black hat techniques that compromise the integrity of the system. If they catch you blatantly breaking the rules, which is often the case with cheap SEO, they reserve the right to penalize your site until everything is cleared up. Basically this kills all your incoming traffic.

6. There is no responsibility

When you partner with a reputable SEO company, you typically work with a company that cares about its image and wants to cultivate customer satisfaction. When you partner with a cheap SEO service, they don’t really care. They are in the business of generating as many unique clients and short-term projects as possible. There is no expectation of repeat business.

When your SEO is only concerned with making a quick buck, there is nothing you can do to hold them accountable. By the time you express your frustration with them, they are already working on their next project. This leaves you with very little leverage.

7. You will lose countless hours

If a commercial service is cheap, it generally means that you will have to make up for these savings over time. Whether it’s back and forth emails, corrections, reviews, or just stress and frustration, time wasted on cheap SEO takes away the value you might be creating for your business through sales, marketing, or some other core aspect of your business.